Blog
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
Mon Jul 14 2025
Behind the Scenes: Our 7-Day Clemson NIL Challenge
How we delivered broadcast-quality NIL video content for Clemson athletes in just seven days, from 5 AM field shoots to parallel production workflows.
Mon Jul 07 2025
Your Story Is Probably Good Enough, Your Execution Isn't
Most brands already have a compelling story. The gap between modest and exceptional video ROI comes down to production execution and craftsmanship.
Wed Jul 02 2025
Under Pressure: Creating Impactful Short-Form Content in a Fast-Paced World
From Bohemian Rhapsody to sneezing pandas -- why short-form video wins and three strategies to capture attention in fifteen seconds.
Fri Jun 07 2024
Who's Who on a Commercial Set: Essential Crew Roles
A complete guide to every crew role on a commercial video set, from director and DP to grips, gaffers, and production assistants.
Fri Jun 07 2024
Taking The Machine Out of The Man
AI is reshaping video production workflows -- from instant audio cleanup to auto-reframing. Here's how to leverage it without losing the human touch.
Tue Jun 04 2024