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The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Production

The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos

Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.

Wed Aug 13 2025

 Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Production

Where Your Video Money Really Goes: 400+ Real Budgets Analyzed

Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.

Mon Jul 14 2025