Blog
The Strategy Layer: Why the Best Creative Work Doesn't Happen in Silos
Strategy decks get approved then tossed over a wall. Here's how overlapping strategy, creative, and production from day one makes work sharper and faster.
Wed Aug 13 2025
The Curation Comeback: Why Human Taste Beats Algorithms Every Time
Algorithms manufacture mediocrity. As AI makes polished content cheap, authentic human taste becomes your only unfair advantage.
Mon Jul 28 2025
The Unfakeable Factor: Why College Athletes Are the Only Influencers Who'll Survive the AI Takeover
Deepfakes and bots are eroding digital trust. College athletes offer verifiable, irreplaceable authenticity that AI cannot copy.
Mon Jul 21 2025
Where Your Video Money Really Goes: 400+ Real Budgets Analyzed
Analysis of 400+ real video budgets reveals the 70/30 rule, hidden costs that blow budgets, and how multi-asset strategies cut per-video costs dramatically.
Mon Jul 14 2025
Under Pressure: Creating Impactful Short-Form Content in a Fast-Paced World
From Bohemian Rhapsody to sneezing pandas -- why short-form video wins and three strategies to capture attention in fifteen seconds.
Fri Jun 07 2024
Video 101: Your Guide to Mastering Video Production
A beginner-friendly walkthrough of the three stages of video production: pre-production, production, and post-production.
Tue Jun 04 2024